5 Local SEO Tactics for Managing Multiple Melbourne Locations
- Ash
- Apr 8
- 2 min read
Table of Contents
Create Unique Location Pages That Convert
Optimise and Manage Google Business Profiles
Use Suburb-Specific Keywords on Your Website
Build Local Citations and Earn Relevant Links
Encourage and Manage Reviews Strategically
Managing local SEO across several Melbourne suburbs? Whether you're running multiple clinics, stores or service areas, the key is staying consistent while tailoring your strategy to each location.
If you're new to multi-location SEO or want to understand the bigger picture, read our guide on Optimising Local SEO for Multi-Location Businesses in Melbourne. Otherwise, let’s get straight into five actionable tactics you can use right now.
1. Create Unique Location Pages That Convert
Each location page should offer more than just an address. Include suburb-specific information such as nearby landmarks, local testimonials, unique team members, and service area details. The goal is to make every page useful to someone in that area—not just for Google, but for your customers.
2. Optimise and Manage Google Business Profiles
For each location:
Ensure the profile is verified
Use consistent formatting for business name, address, and phone number
Add unique photos of each site
Post updates regularly (e.g. specials, seasonal offers)
Use UTM tracking on your website link to measure clicks
This builds trust with customers and strengthens your local presence.
3. Use Suburb-Specific Keywords on Your Website
Rather than trying to rank broadly for "Melbourne plumber," target suburb-based terms like "emergency plumber Fitzroy" or "leak detection Moonee Ponds." Include these keywords in page titles, meta descriptions, H1s, and naturally throughout your content.
Also consider FAQs or blog posts based on local pain points. This helps your site stay relevant to real search intent.
4. Build Local Citations and Earn Relevant Links
Get listed on Australian directories like Yellow Pages, True Local, StartLocal, and any local chamber of commerce websites. Wherever possible, seek suburb-specific mentions or backlinks. Sponsoring local events or guest posting on nearby business blogs can also boost your visibility.
5. Encourage and Manage Reviews Strategically
Ask for reviews after a job is done, particularly from customers in suburbs you want to target. Set up a review request flow that includes a direct Google review link for each location.
Reply to all reviews, positive or negative to show responsiveness and care. This builds trust not just with Google, but with potential customers scanning your listings.
If you're managing multiple locations and want to get more out of your local SEO, these practical steps will help you take control. For those looking to scale or get expert support, we're here when you're ready to go further.
Want more local customers finding your business? I specialise in Local SEO & content strategies that help Melbourne businesses be seen.
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