I'm Ash,
the face behind Formula Local. I’m a digital marketer with a knack for SEO, whether it’s on-page optimisation, off-page strategies, local SEO, or content writing. Before diving into the world of digital marketing, I worked in the insurance industry, which gave me a unique mix of commercial and marketing know-how.
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Now, I help businesses craft digital strategies that cut through the noise and actually make a difference. Along the way, I’ve picked up experience in social media, content strategy, analytics, market research, and even sales and people management.
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At the heart of it all, I’m passionate about creating strategies that don’t just look good on paper, they connect with audiences and deliver real results.
Over the years, my career has been a diverse and enriching journey. Before stepping into SEO full-time, I honed my leadership and strategic thinking in the insurance industry, where I managed teams, coached individuals through change, and ensured compliance while delivering top-notch service to clients.
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In 2016, I ventured into the world of eCommerce with my vintage fashion business. Through sourcing rare pieces and running pop-up events, I gained firsthand experience in social media management, trend forecasting, and customer engagement, all of which deepened my understanding of the digital space.
Later, I expanded into freelance digital marketing, collaborating with businesses in Australia. From optimizing websites for search engines to developing content strategies and refining local SEO efforts, I’ve helped brands stand out in competitive markets.
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My certifications in Digital Marketing and SEO solidify my expertise, while my passion for data-driven strategies ensures that every decision I make is backed by research and tailored to each client’s goals. Whether it’s creating content that converts, resolving technical SEO issues, or crafting compelling social media campaigns, I’m driven to help businesses grow and thrive online.