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Freelance SEO
Consulting Services
You don’t have to rank everywhere, just where it matters most to your customers. At Formula Local, I bridge the gap between professional web design and SEO strategy, helping businesses Australia-wide turn invisible websites into search ready assets.
SEO Marketing For Small Business
A Local SEO Consultant delivering organic growth and search strategies for your business.
Together, we’ll build a high performance platform with content that connects with your audience and an intelligent strategy that strengthens your brand's digital presence.
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SEO Audit Services
Stopping structural ‘leaks’ with a audit is the only way forward. It creates a fast, mobile-friendly foundation built specifically for search engine crawlers.
SEO Management Services
Targeting the right keywords & closing competitor gaps is all part of a wider plan. By optimising on-page site elements, we aim to push search engines to prioritise your business.
SEO Website Design & Development
Design must drive action. I build high-performing websites that combine SEO & design for one fee, ensuring your business is visible, relevant to searchers, and ready to convert.
Expertise earns trust. I create strategic content that answers customer questions, positioning you as the local authority to drive direct inquiries.
Local SEO Services
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Local search isn't just about being seen, it’s about being the first choice in "near me" moments.
Local SEO helps your business connect with nearby customers by making sure you're visible where they’re actually looking: Google Search and Maps.
By focusing on such things as Google Business Profile management, local landing pages, keyword targeting & a smart content strategy, I work to make your business stand out exactly when it matters most.
Website design and Development
Your website shouldn't just look good, it should be your hardest working employee.
I build websites where great design & SEO work together from the very start. By focusing on speed, mobile friendly layouts, and clear navigation, I make sure your site looks professional and more importantly actually gets found by your customers.
It’s a solid foundation designed to turn your visitors into real-world leads.
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SEO Content Marketing Strategy
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Great content doesn't just fill a page,
it answers the questions that turn researchers into customers.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are the quality signals Google uses to judge your site’s credibility and decide which pages rank higher.
Through a strategic roadmap, I can help turn your website into a topical authority a resource that both Google and your customers can truly rely on.
Clients I Have Worked With
Why SEO For Small Companies & Business Matters
Sustainable Growth Without Ads
Paid clicks are a race to the bottom. Building topical authority creates a self-sustaining lead source that works long after your budget ends.
Melbourne-Based, Local SEO Experts
Visibility is credibility. If you aren't investing in SEO, your competitors are getting in front of your customers first.
SEO Website Designs
Social media isn't enough. I build SEO ready, mobile sites so your business stays visible and accessible even if social platforms change.
SEO Freelancer Melbourne
I'm Ash,
An SEO freelancer, strategic thinker, and digital marketer passionate about building search friendly, engaging websites that drive results.
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Freelance SEO consultant helping businesses across Melbourne and Australia
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Former insurance industry manager, experienced in leading teams, strategy, and compliance
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eCommerce entrepreneur with hands-on experience in digital marketing and customer engagement
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Certified in Digital Marketing & SEO, blending data-driven insights with creative strategies
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Committed to organic growth, technical excellence, and content that converts
