top of page
welcome-3.png

Freelance SEO Melbourne

If you're not on the first page of Google's search results, are you even there? 

Freelance SEO Consulting Services

I help businesses get found where it matters most, right in their own backyard. Based in Melbourne and working with clients Australia-wide, we focus on SEO that delivers real results: more calls, visits & visibility. Whether you're running a café in Fitzroy or a service business in Coburg, our local approach puts your business front and centre for the customers who matter most, with tailored strategies and targeted content.

Full range of SEO services, including on & off page services, keyword research, on-page audits, and link building. 

Boost your visibility in Melbourne & beyond. From Google My Business optimisation to local keyword & content targeting.

In-depth SEO audits, including technical reviews, on-page checks, content analysis, and local visibility insights.

Content marketing services focus on strategy development and content creation. I produce valuable content drives organic traffic. 

SEO copywriting services includes keyword-rich content creation & website copy optimisation. 

Whether you’re an eCommerce store or a local Melbourne business, I help design sites that are structurally SEO sound.

I specialise in crafting impactful search & content strategies for your business.

I am The Right SEO Consultant For You.

1

Melbourne-Based, Local SEO Experts

We help your business rank in the Google Map Pack and local organic results.

 

2

Content Strategy That Drives Results

We create data driven content that strengthens your brand, outperforms your competitors,

and drives traffic.

 

3

Optimisation for Conversions & User Experience

We focus on improving your site's UX & technical SEO, making sure its mobile friendly and set up to convert visitors into customers.

Clients I Have Worked With

idnkfyL_rf_1742820913114.png
salt_and_pepper_logo.png
idM-xWnox0_logos.png
Logo-Blue.webp
Screenshot 2025-03-25 at 12.11.42 am.png
download.png

ABOUT

SEO Freelancer Melbourne

Why Work With Me?

You don’t have to rank everywhere, just where it matters most to your customers. My focus isn't just on ranking for keywords, it's about owning the entire subject, positioning you as the expert in your field, both for your audience and Google.

I believe in being realistic about what truly matters: ranking for content that attracts the right customers, not just any visitors. Whether it's through smart local strategies or comprehensive content marketing, I’ll work with you to craft a plan tailored to your specific goals.

This isn't about quick fixes or endless ad spend. SEO is a marathon, not a sprint. By getting it right, we ensure organic growth that keeps delivering results over time.

79_edited.png

 Let's Talk SEO, The Call Is Free.

Book Now

SEO Strategist Method: Research, Optimize & Grow

SEO Onboarding Checklist

We start by understanding your business goals, target audience, and current website performance. This helps us tailor our SEO strategy to meet your specific needs.​

SEO Audit Melbourne 

I conduct a comprehensive audit of your website, identifying any technical issues, SEO gaps, and areas for improvement. This lays the foundation for optimisation.

Strategy & Implementation 

Based on the audit, I create a custom SEO plan that includes on-page and off-page optimisation, content targeting, and other strategies to improve rankings and performance.

SEO Reporting

Regular monitoring of key performance metrics to track progress. I provide detailed reports so you can see how your site is performing and what actions have been taken.​

Affordable SEO Services & Packages Melbourne

As a freelance SEO consultant, I offer affordable SEO services, no pricey retainers, just tailored strategies to grow your business.

Lets Talk

Why SEO For Small Companies & Business Matters

Sustainable Growth Without Ads

SEO keeps driving traffic long after the work is done, unlike paid ads that stop when you stop paying.

 

Builds Trust That Puts You Ahead

Ranking high makes you look credible. If you're not investing in SEO, your competitors are getting in front of your customers first.

 

Attracts Ready To Buy Customers

SEO doesn’t just drive traffic, it drives the right traffic. By targeting people already searching for what you offer, you turn more visitors into paying customers.

download.png

I'm Ash,

An SEO specialist, strategic thinker, and digital marketer passionate about building search-friendly, engaging websites that drive results.

  • Freelance SEO expert helping businesses across Melbourne and Australia

  • Former insurance industry manager, experienced in leading teams, strategy, and compliance

  • eCommerce entrepreneur with hands-on experience in digital marketing and customer engagement

  • Certified in Digital Marketing & SEO, blending data-driven insights with creative strategies

  • Committed to organic growth, technical excellence, and content that converts

depositphotos_247670842-stock-illustration-happy-boy-head-with-cute.jpg
download.png

CONTACT

Let’s Work Together

Melbourne, Australia 

ash@formulalocal.com.au

  • Linkedin

Contact us

  • What is SEO?
    SEO, or Search Engine Optimization, is the practice of optimizing a website to improve its visibility on search engines. It involves various strategies to enhance organic (non-paid) search rankings.
  • What does SEO stand for in consulting?
    In consulting, SEO stands for Search Engine Optimization. It refers to strategies and techniques employed to improve a website's ranking on search engine results pages, ultimately driving more organic traffic.
  • What is an SEO consultant?
    SEO consultant is a professional who provides expert advice and services to businesses aiming to improve their online presence. They analyze websites, recommend optimizations, and implement strategies to boost search engine rankings.
  • How effective is SEO?
    SEO can be highly effective in increasing online visibility and attracting targeted traffic. Its success depends on various factors, including the competitiveness of keywords and the quality of optimization efforts.
  • What is an SEO consultant?
    SEO consultant is a professional who provides expert advice and services to businesses aiming to improve their online presence. They analyze websites, recommend optimizations, and implement strategies to boost search engine rankings.
  • What does an SEO specialist do?
    An SEO specialist focuses on optimizing websites for search engines. They conduct keyword research, optimize content, improve site structure, and implement strategies to enhance a website's visibility in search engine results.
  • What is organic SEO ?
    Organic SEO, or Organic Search Engine Optimization, refers to the process of optimizing a website to improve its visibility in search engine results pages (SERPs) through unpaid or natural methods.
  • Are SEO consultants worth it?
    Yes, SEO consultants can be worth it for businesses seeking professional expertise in optimizing their online presence. A skilled consultant can deliver effective strategies and help achieve better search engine rankings.

If you don’t capture the clicks available in your niche, your competition will.

bottom of page